Create a positive thought-provoking brand that encourages, motivates, and represents all those men and women who have answered the call to serve and protect their community. A commitment to excellence, quality, and comfort designed to complement those who not only wear it, but also live it.
Behind the Idea
As a Career Fireman/Paramedic for almost 20 years, I know first hand we all have those moments when you think to yourself:
- I don't feel like checking that today. (apparatus, gear, SCBA, tools and equipment)
- Why do we have to train on this?
- I just dont have the energy today.
- I will eat better starting tomorrow.
Ok, so the "I will eat better starting tomorrow" is mine. I have come to realize I am not a "spring chicken" anymore. Not only do I love food but I love to cook. Definitely a double edge sword. It doesn't help that we have an excellent Chef at the station (oops...another excuse). I can struggle with my weight losing 20 lbs in the summer and then putting it all back on in the winter telling myself it's my "winter coat". It really started to bother me recently, not just the health aspect of it but also the image I am portraying and the ability to do my job effectively.
So when I began to get back into the gym and started eating better, I would search for a little motivation to get me going each day, each meal. I would tell myself "Come on...it's time to Fireman Up!" and after a few times I noticed my attituded towards the task at hand really started changing. Then I started applying it to my daily work around the fire station and with training, "no excuses, don't procrastinate, you need to Fireman Up!"
That is when the idea was born. I run a graphic design company called Fire Medic Art and I had been kicking around the idea to put some of my art on T-shirts. Then I thought if those 2 words, Fireman Up, if it has an impact on me maybe it could have a positive impact on others. So with a pencil in hand and a lot of paper, Fireman Up was born. The art you see on Fireman Up products are hand drawn original designs that are then cleaned up and computerized by me.
At The End of the Day
I have no desire and did not set out to be another fireman who makes clothes for firefighters. I set out, and strive, to create a lifestyle brand that goes far beyond something you just wear. A brand that can be utilized to not only motivate but that can be used for awareness, leading, and teaching. Fireman Up starts within us.
Fireman Up Creed